Social Media in Search Engine Optimization

The importance of social media in search engine marketing is growing as more web 2.0 sites allow for your own content generation. These sites are especially essential in forming a linkwheel back to your content, since these back links are a valuable way to promote your website within major search engines like Google. Forming a link wheel yourself can be a time consuming process, since it involves setting up individual accounts with places like WordPress, Blogger, Squidoo, and HubPages.

From there, these sites can link back to your original site and another one of your sites you have set up so the link wheel continues and Google finds your sites relevant to each other for the keywords you’re targeting. The only downside of this system is that each site will need to sport unique content related to the keywords in addition to the unique content already on your site. As you can imagine, this form of search engine optimization is very time consuming.

Purchasing Linkwheels & Link Services

Because linkwheels can be great for SEO but terribly time consuming to set up, many entrepreneurs outsource this setting up to a third party for a fee. Outsourcing content creation to a third party and giving them the keywords you’re targeting can allow them to quickly set up your linkwheel for your site and then keep the content updated and fresh as long as you’re willing to pay. By updating the content on all sites regularly, your original site registers better for your chosen keywords.

Purchasing social bookmarks on sites like Digg and Reddit are a great idea as well, as they can lead to lots of organic traffic. Many people offer Facebook Likes and Google +1 packages as they have many friends on both services that would then be exposed to your site, as long as it is relevant and not seen as spammy.